A few years ago, Heléne and I met with a potential client and had a discussion about Features vs. Benefits.  It was an interesting talk, and I think both home buyers and home sellers might find it informative. The potential client was planning on selling his Echo Park Mid-Century home and wanted to know what […]

NEVER TRY TO SELL YOUR HOME AS A “FSBO” “Should I sell my home myself without an agent?” There’s a certain sort of person who thinks they “know better.” You know the type – they distain “so-called experts,” they try to save money by going around the system, they give advice to others without being […]

SELLING YOUR HOME During Real Estate Listing Presentations, Heléne and I meet with potential home seller client(s) and help answer these three questions about selling your home. How Much Is My Home Worth? Is Now The Right Time For Selling My Home? Why Should I Hire You To Help Me Sell My Home? 1.)  HOW […]

Conventional vs. Conforming Loans You might have heard people talking about loans being “conventional” or “conforming,” and wondered what these words mean.   They kinda sound alike, and indeed, a lot of people use them interchangeably.  To make matters worse, they are extremely similar – but not exactly the same!   Let’s break them down… […]